Theodor Mood Graphic designer & art director
In-house designer at Devyser. I produce all types of marketing material, from printed flyers to video and motion graphics.
Work ↓
An enthusiastic and driven graphic designer with a passion for creating and developing visual identities.
I currently work in-house with all types of visual marketing material: everything from graphic design and motion graphics to shooting and editing film. I use
the Adobe suite daily and move seamlessly between various tools, AI included, to produce better material more efficiently.
Print or digital? I handle both.
I hold a bachelor's degree in graphic design and communication from Linköping University, focusing on layout, typography and motion design.
Get in touch
Theodor Mood
An enthusiastic and driven graphic designer with a passion for creating and developing visual identities. With experience from several industries and marketing teams, I care deeply about conveying messages in an effective and creative way, with a solution-oriented mind and a will to keep learning.
I believe humanity is one of the most important factors in creating content and building an identity that actually works and resonates with customers and audiences. That is why I always take care to preserve it and let it shape my work, so the material I produce stands out and gets seen.
I was born and raised north of Stockholm, and today I live in Täby with my wife.
As the only graphic designer, I am responsible for all visual marketing material and for maintaining and developing the visual identity. I create content for social media, layouts for scientific articles, illustrations and icons, printed material for events and trade shows – as well as photo and film of internal events, interviews and educational content.
Part of the marketing department, where I regularly produced leaflets, in-store signage and other visual campaign material on tight deadlines, along with social media content. Through my interest in moving image I also got to develop a new look for Lidl's digital signage.
Internship at the municipality's communications department, responsible for layout work, illustrations and the planning and production of a summer campaign for the municipality's billboards.
Graphic design and communication, specialising in graphic production, layout, typography and motion design. The thesis was made together with Hooked Foods and explored how to set a graphic identity in motion.
- Used to adapting and delivering material for both digital and physical channels
- Extensive experience with the Creative Cloud suite
- Experience in photography and filmmaking
- Strong interest in development and new tools
- Used to working and delivering under constant time pressure
Devyser
As the only graphic designer at Devyser, I am responsible for all visual marketing material and for maintaining and developing the visual identity. Everything is produced in close collaboration with colleagues in the marketing and product management teams.
- Workplace
- Devyser
- Year
- 2024–
- Role
- Graphic designer
- Areas
- Print, digital, motion, photo,
art direction
Four parts of the work
Annual report 2025
Graphics and cover for the printed annual report. The company's graphic expression translated into clear information graphics.
Events & trade shows
Booth graphics, walls, roll-ups and printed material for international trade shows.
A well-formulated identity, clear messaging and considered placement are essential.
Social media
Ongoing content for LinkedIn and web: banners, product launches, customer cases and animated versions of the same system. Motion graphics that follow and build on the graphic identity so that stills and film hold together.
Flyers, e-books and brochures for products and scientific content. Dense factual copy set in a clear rhythm, with consistent typographic systems and recurring graphic elements, whatever the format.
Lidl Sverige
As part of Lidl's marketing department I regularly produced leaflets, in-store signage and other visual campaign material on tight deadlines. I also developed a new look for Lidl's motion graphics, used on their digital signage in stores throughout Sweden.
- Workplace
- Lidl Sverige
- Year
- 2022–2024
- Role
- Graphic designer
- Deliverables
- Leaflets, signage, motion graphics
IFK Norrköping
Graphics for the club's digital channels: templates for match information, player interviews, news and so on. A new, modern expression in the club's white and blue, focused on what makes Peking special. Student project.
- Client
- IFK Norrköping
- Deliverables
- Social media templates
- Role
- Graphic designer
Järfälla municipality
Internship at the municipality's communications department, where I was responsible for layout work, illustrations and the planning and production of a summer campaign for the municipality's billboards. The pictograms were built as a series with a clear, recognisable manner (with examples of how they have been used in practice).
- Workplace
- Järfälla municipality
- Year
- 2021
- Role
- Graphic designer, internship
- Deliverables
- Stortavlor, pictogram, layout
Crearum
Folder and presentation material for Crearum, business consultants
in structured innovation work, with an expression that further develops
an existing identity.
- Client
- Crearum
- Role
- Graphic designer
- Deliverables
- Folder, layout, identity material
- Format
Hooked Foods
Bachelor's thesis at Linköping University together with Hooked Foods, exploring how to set a graphic identity in motion. The identity's elements – logotype, waves, speech bubbles and shapes – were translated into loops that can be used separately or together.
- Client
- Hooked Foods
- Year
- 2022
- Role
- Bachelor's thesis, motion design
- Deliverables
- Animated identity elements
Posters
Personal posters in A3. A quote, an image, a clear composition and strong colours.
- Project
- Personal work
- Format
- A3, print
